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4) Target Your Initial Members Having powerful and influential friends as core members of the group is vital.Hand select the people who you want to be there and send them personal invitations. You need to choose people who are dynamic on Facebook or Twitter, people who are famous, people who have huge followings, people who have large networks and people who are already experts and leaders within your niche.Plan it the same way you would a big party, You want all your guests to arrive at the same time so that the dance floor is packed.People won’t join if they turn up to your group page and find a cold empty room with no music and no refreshments.After this point it will hit critical mass and continue to grow on its own.Stimulate activity on the group wall and discussion board, ask questions and continue to supply fresh content on a regular basis.5) Create A Whisper Campaign Tell your friends about the group in an indirect way long before you are going to launch, hint about it in blog posts, in teleseminars and in wall posts and in all your communications with your potential core members.Get them excited and they will start to talk about your new group even before you open the doors.
In that case find another friend and launch together. Its much more fun launching a group with several people than having to do all the work on your own.Make sure it can still be read when it is reduced in size.Many groups make their Logo much longer than its wide it then becomes a full banner advertisement and takes up more space when its listed on the group page giving it more prominence. A Facebook group needs strong leadership and clear direction if you want it to succeed.If you act like a sheep, the herd might follow you for a moment and then lose interest or move in a different direction.